Rread Ken Evoy's e-book called "Make Your Site Sell."

I don't recommend it because it's the best available!. Quite the opposite, it's definitely dated. I recommmend it for three reasons:

First it is free.

Second it gives a good general rundown of the issues that need to be faced.

Finally and most importantly, no one could read this without coming to the conclusion that making money on the internet involves a lot of time and a great deal of hard work. And that folks, is the reality.

In recommending this book you'r not endorsing any of the other services offered. They may be good, they may be useless.